About Kathryn Robinson

Sales Leadership

My three-element framework of structure, strategy and self isn’t just theory for me; it is something I’ve put into practice first-hand in one of Northern Irelands Top 50 manufacturing businesses. This framework has driven multimillion-pound specification and sales growth, while cultivating a high performing, thriving team culture.

Business Development

Creation of a high-revenue lead generation function feeding external teams with qualified business leads.

Business to Business Sales Organisational Alignment

Development and integration of a sales structure that encompassed all key growth functions, ensuring optimal resource allocation and high-impact outcomes.

Sales Processes and Systems

Engineered sales processes focused on simplicity, collaboration and measurable outcomes.

Sales Team Coaching

Conducted high impact sales team coaching, including the creation of a 'sales playbook' to ensure a high performing sales team delivering first class service and consistent results.

Recruitment, Onboarding, Training & Renumeration

Sourcing best candidates for live roles and engaging with top talent for upcoming opportunities. Setting out effective induction and onboarding plans, alongside team development to achieve high performance and staff retention. Developing effective renumeration systems.

Culture

Leading a sales division which embodies company values and displays with a growth mindset. A culture embedded in high self accountability to performance KPIs, behaviours and results.

Business Leadership

As a Senior Leadership Team member of a top 50 Northern Irish manufacturing company, my insights and perspectives helped shape and execute the overall direction of the business. My drive to continually improve and grow market share resulted in the creation of a strategic sales growth plan to take the business to never before experienced success.

I understand first-hand the challenges executives face in setting ambitious goals, underpinning a road map for those goals and leading a team to achieve them. I also understand the challenges faced in having an effective work-life-balance in a position of leadership, where the blend of logic and practical action with intuition is essential.

Coaching Style

My coaching style is an effective balance of sensitivity and forthright honesty. I am not afraid to call things as they are, always with clients growth in mind. I am passionate about clients achieving their goals so I am fully committed to providing the insights I see with precision and clarity, and providing coaching sessions that serve to embed a framework that delivers results.

Personal Development

I am devoted to self-development as I strive to be the best version of me. As Aristotle said “Knowing yourself is the beginning of all wisdom” and I truly believe that.

My personal development journey began when I followed my intuition and joined a mentorship study programme by the world-renowned Bob Proctor: ‘Thinking into Results’ and from there I have immersed myself in self development coaching programmes, books, courses and events.

Kathryn Robinson Executive Coaching is an evolution of my own self development and an opportunity to empower executives with the same principles and knowledge I have gained to support them on their growth journey.

Behind the Scenes

When I’m not coaching, I'm walking, reading or exercising (HIIT workouts, spinning and Pilates are some of my favourites). My reading genres include personal development books and crime thrillers.