Effective Structure, Effective Outcomes
A well- designed organisational structure, combined with resource allocation, is essential for driving sustainable sales growth. Operational team and sales team alignment is essential.
Sales leaders have the responsibility of ensuring their structure is fit-for-purpose.
Effective resource allocation requires a carefully calibrated mix of time, talent and marketing initiatives; this mix of resource and activity should generate the best return.
An effective structure creates effective outcomes, laying a strong foundation for growth.